AI-assisted marketing can involve several different questions: image accuracy, advertising, consumer information, and professional responsibilities. Start with the actual workflow and jurisdiction rather than looking for a single rule with “AI real estate” in its name.
Define what you need to verify
- Images: what was changed, what must be disclosed, and how originals must be supplied.
- Advertising: what the copy says and how audiences are selected.
- Consumer information: what is collected, retained, shared, and used by vendors.
- Professional responsibility: who reviews and approves the output.
Use the current source, not a copied summary
Open the regulator’s current guidance and follow its links to the controlling rule. Distinguish enacted requirements from proposals and historical guidance. Record the jurisdiction, source, effective date, date checked, and reviewer. If applicability is unclear, obtain qualified advice before relying on a summary.
For example, California DRE’s current AI advisory expressly addresses digitally altered images. A statement that no specific rule was found can become outdated and should never be treated as clearance to publish.
Focused guides
State-by-state source directory
The links below are starting points for your own jurisdictional research, not findings that a state has or lacks a particular AI law. They preserve access to real estate, consumer-protection, and civil-rights agencies in one place. Check current legislation and local rules as well; an agency landing page is not a complete legal survey.
Alabama
Alaska
Arizona
Arkansas
California
- California Department of Real Estate
- California Civil Rights Department housing
- California Privacy Protection Agency
Colorado
- Colorado Division of Real Estate
- Colorado Attorney General consumer protection
- Colorado Civil Rights Division housing
Connecticut
Delaware
District of Columbia
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
- Louisiana Real Estate Commission
- Louisiana Attorney General consumer protection
- Louisiana fair housing resources
Maine
Maryland
- Maryland Real Estate Commission
- Maryland Attorney General consumer protection
- Maryland Commission on Civil Rights housing
Massachusetts
Michigan
Minnesota
Mississippi
- Mississippi Real Estate Commission
- Mississippi Attorney General consumer protection
- Mississippi fair housing resources
Missouri
Montana
Nebraska
- Nebraska Real Estate Commission
- Nebraska Attorney General consumer protection
- Nebraska Equal Opportunity Commission
Nevada
- Nevada Real Estate Division
- Nevada Attorney General consumer protection
- Nevada Equal Rights Commission
New Hampshire
New Jersey
- New Jersey Real Estate Commission
- New Jersey Division of Consumer Affairs
- New Jersey Division on Civil Rights housing
New Mexico
- New Mexico Real Estate Commission
- New Mexico Attorney General consumer protection
- New Mexico Human Rights housing discrimination
New York
- New York Department of State real estate broker page
- New York Attorney General consumer issues
- New York State Division of Human Rights housing discrimination
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
- Rhode Island DBR real estate
- Rhode Island Attorney General consumer protection
- Rhode Island Commission for Human Rights
South Carolina
South Dakota
- South Dakota Real Estate Commission
- South Dakota Attorney General consumer protection
- South Dakota human rights page
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
Keep a review record
Save the approved creative, original images, relevant rules, and decision notes with the project. Recheck when the campaign, vendor, platform, or applicable law changes. This directory is educational and does not certify a campaign’s compliance.
