AI can draft copy and assist with campaign decisions, but a housing campaign still needs a responsible reviewer. Assess the words, images, audience settings, and automation together rather than assuming that a platform-approved ad is sufficient.
Start with the applicable protections
HUD’s fair-housing overview identifies federal protections based on race, color, national origin, religion, sex, familial status, and disability. State and local requirements may add obligations. Get qualified guidance for the jurisdictions and campaigns you operate.
Review the creative
Describe the property and verified features rather than who should live there. For example, a room can be described as a possible workspace without suggesting that only a particular demographic is welcome. Check generated copy for invented amenities and generated images for changes to the property.
Review audiences and automation
Record why each audience setting is relevant, including exclusions, uploaded lists, geographic limits, and any automated expansion. Do not treat a tool’s recommendation as an independent compliance decision. Have a qualified reviewer assess settings that could restrict housing information inappropriately.
Make approval reproducible
- Save the final creative and its verified source facts.
- Record the audience settings and platform policy version reviewed.
- Name the person who approved the campaign.
- Keep change history for subsequent automated or manual adjustments.
- Provide a route for concerns to reach a human reviewer.
Use current sources
A historical guidance document may be archived, replaced, or withdrawn. Check the issuing agency’s current material before relying on it as operative guidance. This checklist is an operational starting point, not a legal determination for a particular campaign.
For related work, use the image-disclosure guide, the lead-data checklist, and the regulatory source directory.
